Ethical Investing

Ethical investing, also known as socially responsible investing or sustainable investing, is an investment strategy that integrates environmental, social, and governance (ESG) criteria into the decision-making process. This approach allows investors to align their financial goals with their values, promoting responsible corporate behaviour and creating a positive impact on society and the environment.

What is ethical investing?

Ethical investing involves considering a company's financial performance and its impact on society and the environment when making investment decisions. It aims to generate returns while supporting businesses that demonstrate ethical and sustainable practices. Ethical investing can be applied to various asset classes, including stocks, bonds, and ETFs.

Ethical investing as an investment strategy

Ethical investing offers several benefits:

  • Aligns investments with personal values: Ethical investing allows individuals to support companies and industries that align with their values and avoid those that do not.
  • Mitigates risks: Ethical investments tend to focus on companies with strong ESG performance, which often translates into lower risks and better long-term financial performance.
  • Drives positive change: By investing in companies with responsible practices, investors can influence corporate behaviour and promote sustainability.
  • Diversification: Ethical investing can provide exposure to new and emerging industries that focus on sustainable solutions, potentially enhancing portfolio diversification.

Understanding the ESG criteria

ESG criteria are a set of standards used to assess a company's ethical and sustainable practices.

You can search the Refinitiv ESG website to see ESG scores for various companies. ESG Scores | Refinitiv

They include:

  1. Environmental: This focuses on a company's impact on the environment, including pollution, waste management, resource conservation, and climate change mitigation.
  2. Social: This considers a company's relationships with its employees, suppliers, customers, and communities, evaluating aspects like human rights, labour practices, and diversity.
  3. Governance: This examines a company's leadership, transparency, and internal controls, encompassing areas such as corporate governance, executive compensation, and shareholder rights.

How to go about ethical investing

There are several ways to incorporate ethical investing into your investment strategy:

  • Research: Investigate individual companies and industries to evaluate their ESG performance. Look for companies with strong ESG ratings, certifications, or awards.
  • Use ESG-focused funds: Choose mutual funds or exchange-traded funds (ETFs) that specifically focus on companies with strong ESG performance. These funds often have "ESG" or "sustainable" in their names.
  • Work with a financial advisor: Seek advice from a financial professional who specializes in ethical investing. They can help you create a personalized investment strategy that aligns with your values and financial goals.
  • Shareholder activism: Actively engage with the companies in your portfolio by attending shareholder meetings, voting on proxy proposals, or even submitting your own proposals to promote positive change.

How can InvestSMART Group help?

InvestSMART offers an Ethical Growth Portfolio through its Professionally Managed Account (PMA).

The Ethical Growth Portfolio is invested in a blend of 5 – 15 ethical Exchange Traded Funds (ETFs). Each ETF invests in a different asset class like Australian equities, international equities and fixed income like bonds.

The Intelligent Investor offers an ASX-traded fund called the Intelligent Investor Ethical Share Fund. It has the ticker code ASX: INES.

The Intelligent Investor Ethical Share Fund (ASX:INES) invests in quality businesses managed by insider owners or CEOs who think long-term while considering environmental, social, governance and ethical considerations. It is an actively managed portfolio of 10-35 stocks in one ETF.

In conclusion, ethical investing provides a meaningful way for investors to align their financial goals with their values. By incorporating ESG criteria into their investment decisions, individuals can support responsible companies, drive positive change, and potentially enjoy better long-term financial performance.

For more educational resources about Ethical Investing, you might want to visit:

The Responsible Investment Associate Australasia

Home - Responsible Investment Association Australasia (RIAA)

RIAA champions responsible investing and a sustainable financial system in Australia and New Zealand. It has over 500 members and provides tools for investors.

ETF Filter and Compare Tool at InvestSMART

You can enter Ethical as the search Keyword.

ETFs | Exchange Traded Funds, ETF Investing & Performance (

Intelligent Investor Ethical Share Fund (INES)

INES is a managed fund listed on the ASX. This managed fund follows the Intelligent Investor analyst team's research to invest in a portfolio of 20 - 30 ASX-listed companies using an ESG filter. The fund only invests in ASX-listed companies and holds cash. To invest, you will use the code INES to purchase units via your brokerage account, through an InvestSMART PMA, or during secondary offer periods.

InvestSMART Ethical Growth Portfolio

Ethical Growth is a managed portfolio offered via InvestSMART's Professionally Managed Account (PMA) service. As the PMA is a managed account, investors own the direct investments which make up the investment portfolio. The InvestSMART Ethical Growth Portfolio holds exchange-traded funds (ETFs) with an ESG overlay. These ETFs range across multiple asset classes, e.g. Australian shares, international shares, cash etc.

Here are some key differences:


InvestSMART Ethical Growth Portfolio 

Intelligent Investor Ethical Share Fund (INES) 

Investing Strategy



Are the management fees capped?

Yes (see Capped Fees)

No, fees are 0.97% p.a.

How do you invest in this?

You can only invest through a PMA online.

You can buy through your share broker on the ASX (INES) or invest through a PMA.

Is there a minimum investment amount?


From $500 with your share broker.



Only Australian Equities

Can be used with Fundlater? Yes No

More information

See Product Page

See Product Page

Related topics

For InvestSMART's capped-fee diversified portfolios, we endeavour to create portfolios that accurately reflect the risk profiles that investors seek by diversifying across various asset classes. These portfolios range from Conservative, Balanced, Growth, Ethical Growth, to High Growth, with each portfolio designed to achieve the optimal balance between risk and return for its clients. It might seem counterintuitive for InvestSMART to allocate a significant portion of the portfolio to Australian equities; however, there are several justifications for this decision:

Home bias

Home bias is a tendency for investors to prefer investing in domestic assets, as they may have better familiarity and understanding of the local market. This home bias is not unique to Australian investors; it is a phenomenon observed across many countries. By having a significant allocation to Australian equities, InvestSMART caters to its client base's preferences.

Tax benefits

Australian investors may benefit from favourable tax treatments for investing in domestic equities. The dividend imputation system, for example, allows Australian shareholders to receive tax credits on dividends, effectively reducing the tax burden on these investments. These tax benefits can make Australian equities more attractive compared to international equities, leading to a more significant allocation in the portfolio.

Currency risk

By investing in domestic assets, investors can mitigate the currency risk associated with international investments. Fluctuations in exchange rates can impact the returns on international assets. By having a significant portion of the portfolio in Australian equities, InvestSMART helps its clients manage this risk.

Diversification within Australian equities

The Australian stock market encompasses many companies operating across diverse sectors, including finance, resources, and healthcare. Investing in a broad array of Australian equities, such as the entire ASX200 Index through an ETF like ASX: IOZ, InvestSMART can attain a considerable degree of diversification within this asset class. Consequently, this approach helps safeguard the portfolio against sector-specific risks.

A broad range of investment portfolios

InvestSMART acknowledges that clients have varying investment goals, timeframes, and risk profiles. To accommodate these diverse requirements, the firm provides an array of investment portfolios and strategies for clients to choose from based on their own understanding of their preferences and needs. InvestSMART does not offer personalised financial advice but empowers clients with a selection of investment options, allowing them to make informed decisions on which portfolio best aligns with their circumstances. This approach ensures that InvestSMART caters to a wide variety of client requirements without providing tailored financial advice.

In summary

While it might seem unusual for InvestSMART to have a significant allocation to Australian equities within their diversified investment portfolios, there are valid reasons for this decision. These include home bias, tax benefits, currency risk management, diversification within the asset class, and an extensive range of investment portfolios. However, it is essential for investors to understand their own risk tolerance and investment objectives and to carefully consider their options when selecting a portfolio to ensure appropriate diversification.

The InvestSMART Capped Fee Diversified Portfolio range invests in Exchange Traded Funds (ETFs) across a range of different asset classes including Australian shares, international shares, cash, fixed interest, property and infrastructure.

ETFs are great for managing risk, keeping costs low and providing a diversified portfolio.  

Our range of diversified portfolios focus on investing over several asset classes in different proportions to provide different risk vs. return profiles tailored to suit the requirements of all investors.

So, how do you know which portfolio to invest in?  

The core investment philosophy at InvestSMART focuses on the principles of diversification, low fees and investing for the long term. Exchange Traded Funds (ETFs), in comparison to unlisted managed funds, provide a cost-effective method to ascertain these goals. They also have liquidity benefits, being easier to buy and sell at short notice.

ETFs provide broad diversification by only needing to purchase a small number of securities. In contrast, when buying and holding hundreds of individual securities to achieve a similar level of diversification, greater costs are incurred in brokerage and fees – imagine the brokerage to buy 200 individual stocks!  

ETFs are also great for managing risk. When you invest in an ETF, you lessen individual company risk and sector risk. By holding a basket of individual stocks, you are not limiting your exposure to individual sectors of the market. 

In using ETFs, InvestSMART has the capacity to pass on these lower costs to the investor in the form of capped fees and low-cost investing. As fees compound over time, even a slight increase in fees can result in substantial differences to your return. 

You can read more on ETFs here.

We invest across a broad range of asset classes, as no one individual asset class is guaranteed to deliver substantial and consistent performance – once again it comes back to one of InvestSMART’s core principles of diversification.  


 Provides protection against the volatility of markets in times of market downturns. Why is there cash listed in my portfolio? 


As a defensive asset, bonds provide a consistent income. They are less volatile in comparison to equities. 

Domestic Equities 

Delivers strong returns over the long term, even when considering exposure to global and domestic downturn. Share value often fluctuates in the short term. 

International equities 

Australian shares make up a mere 2% of the globes total market capitalisation. International equities provide access to potential returns in sectors that are underweighted in the Australian equity market (such as technology) and additional diversification benefits.  

Property & Infrastructure 

Provides growth in line with inflation, or real income growth and is less volatile in comparison to equities. 

Full holdings for each portfolio can be found here, under Investment Preferences:

  1. On the portfolio you are interested in, select 'learn more'
  2. Scroll down to 'key facts'
  3. Select the subheading called 'holdings'

From here, you will be able to see asset allocation by percentage, and also a comprehensive list of the holdings. 

How InvestSMART manages risk

Unfortunately, there is no way to completely avoid risk. As such, we opt to manage risk instead. The best way to mitigate risk and achieve better long-term risk-adjusted returns is through the process of diversification

We manage the portfolio's risk by maintaining and rebalancing the portfolios in line with the associated risk profile mandate. The risk profile mandate also corresponds with the recommended time frame.

Over time, with an adequately diversified portfolio, it is still possible to achieve an acceptable return. This is based on research by Nobel Prize-winning economist, Howard Markowitz, on the Modern Portfolio Theory. His theory demonstrates how you can combine numerous assets with different volatilities to minimise overall portfolio volatility.

When one portion of your portfolio is performing poorly, another is expected to be performing above average and balance out the negative effects of the asset lacking in performance.  

How investors can manage risk

Investors can manage risk by investing in a portfolio that is suitable to meet their goals and timeframe. Each of our portfolios has a mandate that explains the risk profile and suggested timeframe, which can be found here

Diversification in line with adhering to the investment timeframe significantly reduces the risk on your portfolio. 

InvestSMART offers a range of model portfolios that investors can choose from, which may fit their self-determined risk profile. There are a number of tools that can be used to get a better understanding of your risk profile.

Whilst we do not manage risk on a client-by-client basis, we do manage risk when selecting securities for these models.