How we invest
Our core investment principles are diversification, low cost and time.
Why is diversification an important investment strategy?
You have heard the saying “Don’t put all your eggs in one basket”. This means don’t concentrate all your prospects or resources in one thing or place, or you could lose everything.
Diversification is when you spread your investment risk by investing across different asset classes, sectors and markets. The theory goes that this will make your portfolio less vulnerable to swings in the market, so when one investment performs poorly, another could be doing well – smoothing out the return for your whole portfolio.
Why we use Exchange Traded Funds (ETFs).
ETFs are a type of managed fund that is made up of a group of companies (Australian and Global companies you know and use everyday), and is listed on a stock exchange like shares.
Diversified Investment Portfolios using Exchange-traded funds (ETFs) is a great to invest in a range of companies (you know and use every day) and assets at a lower cost. We give you the ability to choose from our range of ready made, expertly managed portfolios to match your investment goals, timeframe and risk profile.
Invest in local & global brands you use everyday
Our diversified investment portfolios of exchange-traded funds (ETFs) give you access to invest in great Australian and Global companies. Examples of top holdings you could invest in through one of our portfolios.
Check out our educational articles to help you get the most out of your investment.